River Island cropped jersey jacket


An external product is a useful way to add a product on your site that your customers will purchase on another site. An example of this would be a product that you link to on another site and you receive a commission, which is similar to an affiliate in a lot of ways. The benefit of adding external products is that the outside site takes care of inventory, tax and shipping. Although Amazon is a perfect example of this, read on to learn what you need to be careful with when it comes to Amazon.


As with external products, a customer will purchase the product on another site. Affiliates are a great way to make some extra income on your site. This allows you to take it even further. Instead of simple images or a hyperlink that someone clicks on, instead you can add that product or service directly to your online store.

Setting up an external/affiliate product

Setup is very simple since you don’t need to worry about tax or shipping. Simply choose External/Affiliate product from the Product Data dropdown menu.

1. Add the product URL. This will be the affiliate link or other links you were given that lead the customer directly to the outside site.

2. Being able to add a custom button is a big advantage here. So you are not confusing or surprising your customers, you can have the button say something like “Buy On Amazon.” That way, they know what is going to happen and you are not misleading them.

Additional Information

Blue, Gray, Green, Red, Yellow


Large, Medium, Small

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